April 30, 2012
Child Survivors of Eye Cancer to Gather for 14th Annual RB Picnic
WHAT: RB DAY PICNIC
WHO: Children who have survived Retinoblastoma, their families, and Emory Eye Center staff
WHEN: Saturday, May5, 2012; 9 a.m. – 1:30 p.m.
WHERE: Mason Mill Park, 1340 McConnell Drive, Decatur, GA 30033
• RB Kids Day celebrates the lives of children who have survived Retinoblastoma (RB), an eye cancer
• Includes Emory Eye Center professionals and family members of RB Kids
• Heartwarming occasion lends itself to photo ops and interviews
Media contact: Joy Bell, 404-778-3711, firstname.lastname@example.org
MEDIA: If you would like to interview a family, contact Joy Bell by May 1 at 404-778-371; cell: 404-290-95131.
(ATLANTA) The fourteenth annual RB Picnic, coordinated by Emory Eye Center, will be held from 9 a.m. to 1:30 p.m. Saturday, May 5, at Mason Mill Park, 1340 McConnell Dr. in Decatur. This very special event promises a day of fun and celebration for both the young patients and their families who have faced this formerly fatal childhood cancer of the eye called retinoblastoma (RB).
A tumor of the retina (the back of the eye), RB can be hereditary or non-hereditary. When hereditary, it can affect both eyes and sometimes other organs of the body, whereas the non-hereditary type will usually only affect one eye. RB mainly affects young children and occurs in one in 20,000 live births. In its most serious form, it can metastasize to other parts of the body, resulting in death. In decades past, RB often meant certain death for these children. Today’s statistics are much more heartening. In fact, today more than 90% of RB children survive the disease.
On May 5 some 45 to 60 young patients, typically ranging in ages from infancy up to 12 years of age, and their families come from all over Georgia and the Southeast—and sometimes as far away as Europe. The highly anticipated day of celebration includes clowns, an inflatable jumping gym, great food, pony rides, and “Happy Tails” pet-assisted therapy.
“I always look forward to this event,” says Baker Hubbard, MD, Emory Eye Center’s pediatric retinal specialist who treats these children. “Last year we had our highest attendance ever, celebrating the lives of these amazing children. This year, in a beautiful, newly renovated park location; we’ll have more parking and better facilities for all our participants. We hope to have even more families joining us on May 5.”
“Each year RB Day gets better. Our retinoblastoma program, under the direction of Dr. Baker Hubbard has evolved into a leading center of excellence in patient care for pediatric oncology. The picnic is a way to recognize the remarkable success in treatment of this disorder. It’s also a way to recognize the kids who are shining stars to all of us,” says Timothy W. Olsen, MD, director of the Emory Eye Center.
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